Media people should know the power of news headlines and give good thoughts into coming up with a catchy one.
In today's news is this example of a good one: "Man's best friend in doghouse for eating girl's best friend, a diamond", which is about how Soli, the dog of a jewellery shop wolfed down a diamond worth USD20,000 that a dealer brought to the shop and dropped to the floor. The nervous owners had to wait for nature to take its course before returning the diamond to the dealer.
Never has dog poop been so eagerly awaited, I'm sure.
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