20110917

Mindfulness Day

The first ever Mindfulness Day, which this logo promotes, which took place on 12 September, went by largely without stirring a ripple. But then this is hardly surprising at all. In this bizarre world, good things do not get the attention or credit they deserve. Only things that are harmful for us scream for, and usually do successfully get, our attention.

This logo is one of the best I have come across lately. Not only is it aesthetically pleasing but also it captures the essence of mindfulness nicely. If, as defined by the official website of Mindfulness Day, mindfulness is "the practice of developing presence in all aspects of our lives", surely this is what the tiny dot in the logo is trying to do.


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